Surnami begins by working with you to develop a comprehensive, written profile of who and what you are and hope to be. We ask intrinsic questions about you, your qualities, peers, idols, customers, distribution channels, promotional plans and your perceived competition. Initial questions and answers will spawn new ones until we are jointly confident that your soul and purpose have been masterfully captured on paper.

Then Surnami's swami-like Denominator, Keith Waldon, plugs in the moonlight. He distributes your profile to Surnami's BRAIN TRUST of creative minds around the world. They are challenged with fully absorbing the profile and knowingly producing potential names for you. The names are logged with Surnami as they are conceived, with each BRAIN TRUST member documented as the original creator of the name suggestion. At the end of a deadline that you've approved, the moonlight is turned off, and Surnami reviews and qualifies the roster of suggested names.

Surnami then presents you, the client, with a qualified list of potential names, each believed to be available for trademark registration and suitable internet domain usage.

It's doubtful, but should you be unhappy with the first roster of names presented, we'll plug the moonlight back in instantly and solicit a second round - at no additional cost to you.

You can't beat our pricing structure. We ask for a nominal deposit to begin work, and you only pay a reasonable balance if you choose one of the names we suggest. Otherwise you walk away without spending another dime.