The name Mona Lisa would be meaningless without the iconic image in our minds created by the original masterpiece. A great logo design can make a great name even greater. Conversely, a substandard logo can cripple a good name.

Surnami has carefully explored the world of graphic design, and we've tapped the moonlight services of a diverse, highly accomplished roster of graphic designers and design firms. When hired to create a soon-to-be-famous logo for a client, Surnami's revered Iconista, Christie Holmes, selects three different design teams deemed to be most appropriate for the project. These three teams are given detailed direction and a deadline to create a number of logo treatments. They are each given seed money from the nominal deposit you pay us to begin work, and they compete against each other to see who can impress you the most, hopefully winning your approval and cash.

A final selection of logo treatments is presented to you. If you see one or more that make your short list, perfections will be made to your specifications. Ultimately, if you choose to use one of the Surnami logos presented, you pay an agreed-upon balance for full rights to the artwork. Otherwise, you walk away without paying another dime.