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Want to see what’s brand new, pun intended? When we have permission from our clients to show off our work for them, we’ll post some examples here. Often times we are hired as the secret ingredient to someone else’s creative pie, and in those cases we are sworn to secrecy and cannot brag about our newborns.
Our first client as a company was easy to spot . . . in the mirror. We named ourselves and created our tagline and logo back in 2000. A few years after our launch, the devastating Indian Ocean tsunami ravaged that region and made us seriously consider changing our own name. But our clients reminded us that not all big waves bring destruction, and we were encouraged to ride out that sad time and remember that our name is based in “surname” and “tsunami.” Our waves of creativity only bring good and new life to brands.
And Surnami's first golden child (drum roll, please) was: |
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Following name development and testing, Sanctuare was chosen as the new name for RMI. And "Quintessential Hideaways" was adopted as the company's new tagline. Surnami managed and implemented each step of the transformation: initial profiling of the project objectives, name development, trademark searches and competitive analysis, name testing and research analysis with targeted audiences, name selection, tagline development and selection, logo creation and corporate collateral. |
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As an example of a local-market brand creation, Surnami created the identity (name, tagline and logo) for a fitness trainer catering to the upscale market in downtown Chicago: |
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One of the world’s top international concierge firms turned to Surnami to give the company a fresh look with a new logo and tagline: |
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When called upon by a public relations firm for the publishing industry Surnami created this logo and tagline ensemble |
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| When you’re needing to ride stylishly into the future with a new image and mantra, where do you go? Surnami, of course. The internet’s top source for procuring limousine services worldwide turned to us for a new logo and tagline: |
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A unique sales representation specialist in the luxury hotel industry needed just the right name, tagline and logo for her new venture: |
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| When Brownell, the oldest operating travel agency in the United States, needed a new look and new tagline, Surnami booked their ticket to the future. |
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We have other client creations in the works, but not quite ready for their debuts. So stay tuned.
In the interim, we'll tease you with our past endeavors. The Iconista, Christie Knubel, has created a dessert tray of her past creations for
you to nibble upon. And The Denominator, Keith Waldon, has selected a few of his past identities for you to ponder, as well.
Surnami's BRAIN TRUST has coined many, many impressive and recognizable names. Alas, we can only share the identity categories, as we are sworn
to secrecy about the BRAIN TRUST members' personal identities.
Someday we'd like to create a new identity for you and showcase it here in this section. Ready to start the process? |
