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The name "Surnami" called for a bold graphic interpretation. Holmes's logo solution for her own newborn enterprise incorporates a contemporary feel with a touch of Asia and a full shot glass of Texas and Tennessee pride. The wave tie-in influenced the "S" icon, and the font was chosen for its strength, simplicity and modern edge. Holmes and business partner Waldon are pleased with the first impressions the Surnami logo has made thus far.Reactions to the logo have included "evocative, intriguing, powerful and hot." Mission accomplished.
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