In your dreams, to find THE name or slogan you covet, you'd tap into the minds of the most talented creative geniuses on earth. And you wouldn't have to pay them unless you got what you really, really wanted.

Welcome to your dreams.

The charter members of Surnami's BRAIN TRUST were profiled, stalked, courted and bagged. We went straight for the ego and then dangled the cash carrot. Slam dunk. We made lists of things that have names that we love. Then we investigated the wordsmiths behind those names. For added worldview, we approached accomplished creators of all things wonderful. Then we sweetly asked all of them to secretly come and play. Only a couple of mudsticks declined - and hundreds are now primed and ready to ponder your puzzle and deliver "it."

Now we're being hit by a title wave of smart aspirationists who want to join the team, and they have to fill out a Why I'm Worthy, Really survey and impress us royally to be considered for membership.

We can't reveal the names and titles of the BRAIN TRUST members. Nor can we reveal the companies they run or work for, or specifically the amazing things they've named and created. But here's a glimpse of the roles they play in the universe: